So this was an interesting tweet:

Do you like to stay up late on a Friday night or crawl into bed and end the week comfortably? Share at http://t.co/UDtIJeQiEY now

— Mabel's Labels (@mabelhood) May 31, 2014

There are times when I wish the religious organizations I’ve been involved with would take some marketing lessons from the retail world. But, sometimes, we should value what we’re doing better: community and social stuff. I mean, the Jewish world is in the business of giving people a way to find community and social on Friday night as we have been for thousands for years. Businesses trying to add community and social features to their website are WAY behind at what community really means.

Indeed, I came across this tweet because I was ordering labels for kids going to summer camp. I am going to let the nonprofit Jewish summer camp meet some our family’s needs for community and social. Try as they might, the e-commerce company trying to be social seems a little forced. But they probably make good labels.